BLOCKBUSTER/Indiana Jones event
Check out some of the highlights from the BLOCKBUSTER event I referenced in my last post:


Big winners!
Labels: 104 KRBE, BLOCKBUSTER, events, Houston Zoo
An exploration of the impact of good and bad public relations on current events and business.
Check out some of the highlights from the BLOCKBUSTER event I referenced in my last post:


Big winners!
Labels: 104 KRBE, BLOCKBUSTER, events, Houston Zoo
I'm helping BLOCKBUSTER put on an event tonight from 6-7 p.m. at the River Oaks store - 1917 W. Gray - just a couple blocks from Shepherd Dr. to celebrate the release of "Indiana Jones and the Kingdom of the Crystal Skull." Houston radio station 104.1 KRBE will be on hand to give out:- Free movie passes to the Tuesday premiere of the movie
BLOCKBUSTER and KRBE will be joined by representatives of the Houston Zoo, who are bringing snakes, scorpions, tarantulas and animal artifacts befitting the Indiana Jones theme.Feel free to drop by and enjoy the festivities.
Labels: BLOCKBUSTER, events, Indiana Jones
I came across the following announcement through an email newsletter I receive daily and thought I'd pass it along:
Labels: communications, crisis, crisis management, PR
This weekend marks the Specialty Coffee Association of America's 20th Annual Conference in Minneapolis, Minnesota (one of the cleanest cities I've ever visited). Now, I love my caffeine - both coffee and tea. But I admit that I wouldn't even be aware of this event if one of my clients didn't have a stake in it. Did you know that there are regional, national and international barista competitions designed to identify the most proficient and creative espresso masters in the industry? No, they don't duke it out in the octagon, although that may be the next evolution of this hyper-caffeinated sport. More on that later.Labels: barista, Cuvee Coffee, espresso, Facebook, latte, MySpace, SCAA, specialty coffee, Specialty Coffee Association of America, sustainable
Several years ago, I was hired for a full-time position handling marketing for a company. One of the executives asked me to develop a marketing plan for the organization, so I asked for the business plan, to which he responded, "What?"
Frustrated and confused, I performed my own secondary research and developed a comprehensive marketing and outreach plan as best I could. I presented it to the executive along with a budget for each aspect, anticipating that I would only receive approval for a handful of items as opposed to the kitchen sink. I never expected the response I got. He opened a desk drawer and said, "You know what we really need? Petri, I was in a client's office earlier and he had this cube on his desk that unfolds into different shapes and has lots of cool pictures on it. My eyes were drawn to it and I couldn't stop playing with it. I think what we need is a cube like that. Can you get me a cube?"
I am not a fan of promotional products as a strategy in and of themselves. However, I have not let the cube experience sour my feelings about the potential of branded pens, key chains, apparel, etc. as a supporting campaign element or unique event takeaway. I now have a partnership with a promotional products supplier and can offer clients over 600,000 promotional products - yes, including cubes. Labels: market research, marketing, promotional products