Thursday, July 09, 2009

BLOCKBUSTER Store In Channelview hosting Star Wars Event

ESCAPE IN THIS SUMMER WITH BLOCKBUSTER!
Join BLOCKBUSTER, 104.1 KRBE Radio, and Space Center Houston on Friday July 10, 2009 from 6-7 p.m. at the BLOCKBUSTER store at 14807 Woodforest Blvd. in Channelview for a Star Wars-themed van stop.

Great prizes and giveaways:
  • BLOCKBUSTER movie gift cards
  • Space Center Houston passes
  • Astronaut ice cream
  • Star Wars items
Now at participating Houston-area BLOCKBUSTER stores, one-day rentals of all new releaseson both standard DVDs and Blu-Ray are $2 for the first day, and only $1 a day after that. All other movies in the store rent for just $1 a day.

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Monday, June 29, 2009

June 29 is Free Movie Monday at almost 90 participating Houston-area BLOCKBUSTER stores

blog post photo


FOR INFORMATION CONTACT:
Petri Darby
darbyDarnit Public Relations
713.724.9917 or pdarby@darbyDarnit.com

BLOCKBUSTER TO GIVE HOUSTON

CHANCE TO EXPERIENCE NEW DAILY RENTALS WITH

FREE MOVIE MONDAY”

HOUSTON, June 25, 2009 -- BLOCKBUSTER is giving Houston- area movie lovers the chance to try its new one-day movie rental option for free. Monday, June 29 will be “Free Movie Monday” at participating BLOCKBUSTER® stores. The event underscores that the entertainment retailer is giving consumers the choice between one-day and five-day rentals, enabling them to access entertainment based on their lifestyle, budget or even their mood of the day.

Anyone who visits a participating Houston BLOCKBUSTER store on June 29 may receive a free one-day DVD rental. One free rental per member account. A BLOCKBUSTER store membership is required to participate; free memberships are available to those who are not currently members.

“Some customers like to rent by the day, while others need a little more time. So we’re offering different options and pricing to meet their needs,” said Mark Guild, Regional Director, Operations for Blockbuster Inc. “The new rental choices represent one more way BLOCKBUSTER offers consumers convenient access to media entertainment, all just a drive, download or mailbox away.”

Under the new rental terms, one-day rentals of all new releases, both standard DVDs and Blu-ray, are $2. All other movies in the store rent for just $1 a day. Customers who want a longer rental period can choose the five-day rental at only $5 for the latest new release titles or $4 for all other movie titles in the store.

About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,200 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

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Tuesday, January 27, 2009

Blago may be an idiot - but he's no dummy

Illinois Governor Blagojevich's fate is in the hands of the state legislature, which is carrying out an impeachment trial in an attempt to unseat him in the wake of allegations that he tried to sell the United States Senate seat vacated by President Obama.

It is pretty much a foregone conclusion that Blago will be removed from the state's top post, and although he won't acknowledge that publicly, his recent media tour shows that he is thinking one step ahead, to the criminal trial.

The governor is no longer trying to convince his Illinois constituents of his innocence - he lost that battle. And despite his early claims that trying his case in the press would be wrong and that he would fight in the appropriate forum - the courtroom - he has realized that there is a huge crossover between the court of law and the court of public opinion and if you ignore one or the other, it usually leads to your downfall on all levels.

He now is using the national media to reach potential jurors in his criminal trial in an attempt to avoid jail time. I don't know if this strategy was conceived by the governor, his legal team, or outside litigation communication specialists, but it is a smart move. Then, in the same breath, he references Ghandi, Martin Luther King Jr., and Mandela, saying that he empathizes with their struggles and being victimized, but that he is not comparing himself to them. He also said that he was considering Oprah for the open senate seat - something that he hadn't said previously.

I'm not sure that these statements endears him to the average person, but he doesn't need to appeal to everyone - just enough so that a couple folks on the eventual jury will think twice about voting for jailtime. It is obvious that he is trying to tap into a few key audiences that he thinks these messages will resonate most with:

- Liberals
- Minorities
- Women

Blago is using a strategy similar to that which helped President Bush get elected twice and that is appealing to the base. He isn't looking to convert those least likely to support him.

During his media tour, he also said that even Mother Teresa and God's angels coming down from on high and testifying on behalf of his character would not help him in the impeachment trial. He may or may not be right, but the reality is that NO ONE is standing up on his behalf, except for him. So while his public communication strategy is a good one, the lack of third party advocates defending him sends a louder message than anything he has said thus far.

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Friday, December 12, 2008

Bookstores Are More Worthy Than Automakers

In a post titled "A Bookstore Stimulus Package?" in the Freakonomics blog on the New York Times Web site, Stephen J. Dubner highlighted a plea from the president of the Author’s Guild to its members to “mount a book-buying splurge” to support independent bookstores, since they certainly won’t be on the list of bailout recipients. While the automakers have developed and sold products based primarily on immediate profit opportunities and what the market wants, independent bookstores have operated out of a love for their products and what the market needs. What the market needs is fewer cars and more books. But that would require more readers.

I wish there existed strong, consistent support for independent bookstores, or even books. I love books. I have always loved books. Books represent one of my few prized possessions. Besides books, what I want for Christmas is more bookshelves. I often buy books as Christmas and birthday gifts – and just because. And I think there are few more thoughtful gifts than books.


Good Night Moon was one of my first purchases when my son was born because it is the first book I can remember from my early years. I preferred to read more than just about anything – eat, sleep, or do homework (that is not surprising). My elementary school doled out prizes based on the number of books students read, during the school year and the summers. And I remember filling my sheets with lots of stickers representing dozens and dozens of books read.


I remember reading Madeline L’engle’s A Wrinkle in Time, the entire Hardy Boys series, The Hobbit, The Lord of the Rings trilogy, The Lion, The Witch and The Wardrobe and the others in the series, over and over and over again.


There were no vacations from reading – reading was vacation – and my actual vacations were marked by even more intensive reading. Growing up, my family traveled to Finland almost every year. In the town of 200 people where my mother grew up, they had a library on wheels – similar to an ice cream truck, only bigger, that you step into and make your selections. I waited anxiously every few days to pick up a few new books and comic books that I quickly devoured.


Anything that encourages reading is a plus in my mind. Oprah and other book clubs are good mass stimulants of reading. The concept of the Kindle is intriguing and I am an early adopter of new technologies that aggregate information and simplify your life, but I don’t think that books can be made more perfect. They may become more accessible with technology, but they do not get better. They are never better as movies or as audiobooks. Every book is different, from the cover to the spine to the text to the paper. I don’t want more space – I want more books. And downloading books from Amazon.com or even Powells.com just does not compare to the bookstore experience.


There is nothing like spending a few hours in a small, independent bookstore, combing through the stacks and finding a couple gems. I love visiting bookstores in different cities, and countries. It’s a spiritual experience. I love getting new books, but I love finding used books. There’s an automatic connection I feel to another person who I don’t know. I don’t have to know them. There is just something poetic about the shared human experience.


I hope people turn off the television more often to read. I hope people frequent indie bookstores more often. I hope independent bookstores collaborate with each other and connect more with prospective and current customers to grow the category in their communities. I hope more people give the gift of a book this holiday season.

What independent bookstores should do to thrive is a completely different subject. The only point of this post is to say that, in my mind, bookstores and books – and the ideas contained within them, are far more important than cars. I know why we have to debate saving our car companies. But we should not need to discuss how to save our bookstores.

Want to escape? Read

Want to be someone else? Read

Want to be a great writer? Read.

Want to be a great thinker? Read.

Want to be a great talker? Read.

Want to be a great lover? Read.

Want to be a great leader? Read.

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Friday, November 14, 2008

Guy Kawasaki and me - three things in common

Let me start with this: Guy Kawasaki is THE MAN! He is a hero of mine and thousands of other entrepreneurs and business leaders. He is a creative and strategic genius, wildly successful, and by all accounts, an all around great guy. He doesn't know me and we don't have much in common, except for three small things:
1. I've read his book "The Art of the Start." It's a great primer for anyone looking to launch or join a startup. I haven't yet written a book, but maybe I can send him some of my haikus.

2. We follow each other on Twitter. He is @guykawasaki and I am @darbydarnit. I should clarify that, as of now, 26,995 people follow Guy on Twitter and 349 follow me. 'Nuff said.

3. We both just made the list of "30 Entrepreneurs to Follow on Twitter" on YoungGoGetter.com. I am wholly undeserving of making the list, but I am extremely grateful and humbled to have my name even mentioned in the same galaxy as Guy. The author of the article/list is freelance copywriter and SEO specialist Eric Branter. He is @Eric_Brantner on Twitter. Thanks Eric!
If you aren't yet on Twitter, sign up now, and be sure to follow Guy Kawasaki. If you're already on Twitter and aren't following Guy...you know what I'm going to say.

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